How to Craft Messages that Resonate with Your Audiences
With the US political campaign season coming to a close, you may have noticed that a stark difference in communication styles exists between the top two candidates. Each candidate resonates with some audiences but not with others. This fact verifies what you already know: you can’t please everyone with your style. Often times when I give examples of style differences at my workshops, I hear complete opposite reactions to the same voice. One person loves the way a speaker communicates and someone else hates it. This dichotomy presents an interesting challenge for you, because as an executive speaker who is trying to resonate with your audience, you know that there are audience members that you just won’t be able to reach.