What is Voice Branding?
As I have evolved as a speech and voice coach over the years, it has become clearer to me that the way we sound creates perceptions and influences the audiences we encounter. You have an identity, too, based on the way you sound and the way you look. It’s a personal brand that you have available to use as a tool to market yourself, to persuade and influence and to create greater impact. Your personal brand differentiates you from everyone else.The way you speak indicates where you grew up and may quickly identify your level of education, personal tastes, and social background. For example, you need only to say one or two words before someone can say, “Oh, that sounds like (your name).” Maybe your friend or colleague even says, “You sound tired today.” If you were to hear a recording of a famous person (an actor, news broad castor, or a politician, etc.) do you think that you could identify him or her after only a short phrase even if you didn’t have a visual cue of the person? That is speech and voice branding.
Leading in a very intentional way requires communication skills that match. Your speech, language and voice are professional tools to showcase your values and help you achieve success! Your communication must always convey your vision, your purpose and your values in order to build credibility, be trustworthy and likable, sound confident and ultimately achieve the professional goals you have set for yourself. Would you like to learn more about how to achieve a sound that portrays the professional that you are?
Register today for our free on-demand webinar, The Step-by-Step Voice Makeover. You will develop your own personal checklist of the way you want to be perceived, what that sounds like, and how to determine if you are aligned (your desired perceptions match what you sound like).
Register today and create you brand today whether you want to sound confident, credible, authoritative or something else.
“We often try to be what others want us to be and in doing so, lose our own power. Connect your personality with your passion to create your purpose and make yourself powerful.”
– Unknown
Tags: emerging leaders, executive communication skills, executive speaking, voice branding